How to plan and target a recruitment business

Where do you start ?

So how do you plan and target a recruitment business when it first starts, how do you define what is good performance and what is bad? Well first you need to be honest about your capabilities and ask yourself hard questions about what you can do working on your own versus working within what might have been a long standing and established business.

What is good performance and what is bad?

In my experience no matter what you think you will bill in your first six months, you will probably achieve about 60% of that figure. People tend to think that if they were the biggest biller that clients will follow them and that much more of their previous success was down to their ability than is actually the case. The back office, the database even the working environment in your old place of work all helped you to be the biller that you were even if you didn’t think so.

So how do you plan to achieve the best results, well over the years we have developed some pretty accurate ways to predict and monitor performance. The key is to breakdown what you do, set targets and stick to them like glue. Don’t reward yourself for working hard, if you are falling short of a target do whatever it takes to hit it. If you miss a target but feel secure in yourself that you worked hard then all you are doing is rewarding and celebrating failure.

Finally constantly review your performance and the metrics that you are measuring yourself by. Working for yourself you will sell with more passion, you will drive to achieve better margins and it will actually mean something to you to offer a consultative service. Because of this what made you successful in the past may not be what makes you successful now.

James Torkington

Founder - first2group

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